The terms web directories and search engines are often
used interchangeably and most incorrectly so. The web directories are the
listings that are compiled by the humans and are often precisely organised into
categories and sub-categories that provide the precise information about the
people or the businesses that it deals with.
The search engine are places that are manoeuvred by the algorithmic crawlers that
display a list of related pages that have the keywords that was inserted into the search engine. It is due
to the ability of both to display results that they are mistaken to be similar.
Local and specific:
The web directories are usually specific to a locality
and deal with a particular sector of the industrial or the business needs of
the area. A heavily industrialised belt is likely to have a substantial demand for several types of material handling equipment.
Thus, in such areas, there are online directories that cater to the specific
listing of the industrial safety equipment's among other material handling goods. These are neatly categorised in a way that all
related item distributors are displayed in the same page with their respective details.
Pertinent details in seconds:
Those companies that list themselves at the online
directories have the scope of getting better web visibility and it thus a
better marketing edge. They can display all the details of their operations,
include the specialities with photographs and also manage their space updating
with the latest news, blogs and articles about the industry and the products
that they deal with. Thus, those that are
looking for the demag distributors are likely to find them instantly with all
the details in the locality instead of having to go through the web pages that
talk about such distributors around the world.
